Sept. 3, 1915. NORTHYS HOR E BREEZE and Reminder 1 
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INEZ 
For the | 
Bride’s ‘Trousseau--- 
MrCutrheon s 
THE COLONNADE 
Maenolha, Mass. 
TELEPHONE, 445 MAGNOLIA 
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HEN the time comes for that most discriminating and joyful shopping—the 
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acquiring of a trousseau—prospective brides come to McCutcheon’s, assured 
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of the fact that there they can find everything they want and just the style or design 
they hoped for. 7 
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The merchandizing basis of this is the fact that— 
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—in Table Linens we have hundreds of designs to choose from—the 
widest range in America, and many of them exclusive patterns obtain- 
able nowhere else. 
—in Fancy Table Linens, hand embroidered or lace decorated, we carry 
an endless variety selected from the best markets of the world. 
—in Bed Linen, Towels and Bed Coverings everything imaginable and 
desirable is included. 
—in Handkerchiefs—This department is practically a whole store in 
itself and a famous one, for who does not know McCutcheon’s hand- 
kerchiefs? 
—in French Lingerie the assortment is so complete, the garments are 
so beautiful, that we feel safe in inviting comparison with any other 
similar department in the country, 
—in Silk and Knit Underwear we have every kind, in every size and 
every style. 
—in Hosiery and Neckwear—The choicest and daintiest conceits that 
Paris has to offer. 
—our long experience in the supplying of Bridal Outfits has made us 
very familiar with all the requirements of good taste; all the minutiac 
connected with marking and making and every other detail of import- 
ance connected with the successful completion of a linen outfit. 
McCutcheon’s is not a big store, it is a specialty shop of a few related 
departments—but it is the biggest treasure home of linens in America. 
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We publish a pretty Trousseau Booklet, with detailed “Outfit 
Lists,’ which we shall be glad to mail to any one on request. 
James McCutcheon & Co. 
5th Avenue, 34th & 33d Sts. 
New York 
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