NORTH SHORE BREEZE and Reminder 
Sept. 10, 1915. 
—— ; 
fe Many New Fall Models in 
Women’s Tailored Suits, 
Millinery, Coats, Gowns 
and Waists _ 
_ Are Now Being Shown--Featuring 
Richness of Material, but Simplicity of Design 
The scores of new garments daily arriving from the best makers 
of this: country and Europe show clearly the style tendency for the 
season of 1915-16, to be RICHNESS and BEAUTY OF MATER- 
TALS WROUGHT INTO DESIGNS OF SEVERE PLAINNESS. 
The very simplicity of the lines emphasizes the sumptuousness 
and splendor of the fabrics employed. Velvet, fur and braid trim- 
mings play a most important part this season. 
We invite the readers of the North Shore Breeze to see 
these attractive new garments---and the many other 
interesting displays as well, which will be found 
in both the Main Store and the New Building. 
Remember---No Visit to Boston is Complete without a 
Visit to Boston’s Greatest Store 
Jordan Marsh Company 
