Sept. 17, 1915. NORTH SHORE BREEZE and Reminder 
Many New Fall Models in 
Women’s Tatlored Suits, 
Millinery, Goats, Gowns 
and Waists 
Are Now Being Shown--Featuring 
Richness of Material, but Simplicity of Design 
The scores of new garments daily arriving from the best makers 
of this country and Europe show clearly the style tendency for the 
season of 1915-16, to be RICHNESS and BEAUTY OF MATER- 
IALS WROUGHT INTO DESIGNS OF SEVERE PLAINNESS 
The very simplicity of the lines emphasizes the sumptuousness 
and splendor of the fabrics employed. Velvet, fur and braid trim- 
mings play a most important part this season. 
We invite the readers of the North Shore Breeze to see 
these attractive new garments---and the many other 
interesting displays as well, which will be found 
in both the Main Store and the New Building. 
Remember---No Visit to Boston is Complete without a 
Visit to Boston’s Greatest Store 
Jordan Marsh Company 
