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“Preparedness” 
A CHRISTMAS EDITORIAL 
HERE are certain people who start out about the middle of November and quietly go 
about their Chirstmas shopping. 
They find time to examine things in a leisurely fashion. 
They find plenty of clerks to wait on them unhurriedly. 
They have a larger selection from waich to choose. 
They get their packages and change promptly. 
They have no disappointments about alterations, engraving, etc. 
They avoid last-minute extravagances. 
They have countless little advantages in service. 
When the Christmas rush commences, these people have very few gifts left to buy, 
but they have plenty of opportunity to go about and enjoy the Christmas spirit in the 
shops, if they care to, without any of the inconvenience of shopping at the rush time. 
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Are you one of these wise shoppers? , Now is the time to make out that Christmas 
list and begin, You will save yourself time, trouble and money, besides getting scores 
of happy gift suggestions, if you will visit our Store first of all. A visit puts you under 
no obligation to purchase. 
Out-of-town customers will be served from our new catalog which will be ready 
within a few days. A postal request will bring a copy. 
Daniel Low & Co., Ine. 
Jewelers and Silversmiths 
Lown House Square, Salem, Mass. 
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Friday, November 19, 1915. 
