14 NORTH SHORE BREEZE Nov. 26,1915. 
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| “Preparedness” the Spirit of | 
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The Almy Store | 
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UT of the greatest week in our history, 
the week of our “57th Birthday Sale” 
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and squarely facing the holiday season, the 
season brilliant with the promise of. still 
greater achievements, prepared and prepar- 
ing for still broader and more ambitious sales, 
the Almy store is justified, we believe, 
in its claim that “Preparedness” is the spirit 
of the store. 
It has been said of this store that there is an 
atmosphere about it lately, difficult to de- 
scribe, but certain to be felt by everyone 
entering its doors—it 1s an atmosphere of 
“preparation” accompanied by a feeling that 
everything in the store 1s substantial. 
It is so, and it apphes to the Christmas stocks 
which are already very extensive and which 
offer excellent opportunity to begin Christ- 
mas plans earlier than usual this year. 
‘Preparedness’ is ever our aim. Why not 
make it yours? And remember early prepar- 
ation has many advantages. 
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Almy, Bigelow & Washburn, Inc. 
’*PHONE 1290 SALEM, MASS. 
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