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The Christmas Gift Supreme 
The diamond is the gift of gifts. If you buy that diamond ring or 
that piece of diamond jewelry at our Store you will have the advantage 
of one of the finest, most wp-to-date stocks in the Country to select 
from, and you will be sure that you have obtained the greatest possible 
value for your money. Our stock is replete with the very latest and most 
fashionable designs, combining diamonds with platinum, with solid gold, 
and with striking new platinum and black onyx. 
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As for our prices: We hav direct connections with the diamond cut- 
ters; we buy in large quantities, pay cash for all of our diamonds and take 
advantage of all discounts; our one stock serves for both Retail Store and 
our Catalog, enabling us to “turn” our stock several times to the average 
dealer’s once; we sell for cash only, thus avoiding the expenses of a credit 
business. All this enables us to get the choicest stones at the best possible 
terms and to sell them at the very lowest prices. This applies also to 
sapphires, rubies and other precious stones. We welcome comparison of 
our prices. 
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A Watch is a Fine Gift 
If the person you have in mind needs a watch, your gift-problem is 
simple. A watch is one of the most- practical of gifts and one always 
sure to be appreciated. No matter what the amount you may wish to pay, 
make it a point to visit our Watch Department: Never have we had a 
finer selection of watches and never have we been able to offer greater 
values. We carry all the leading imported and domestic movements and 
can fit them to cases to suit all purses—cases in sterling silver, enamel, 20 
or 25-year guaranteed gold filled, or solid gold. We have a particularly 
fine selection of bracelet watches at moderate prices. 
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Out-of-town customers will be served from our illustrated catalog, 
which will be sent on request. z 
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Daniel Low & Co., Inc. 
JEWELERS and SILVERSMITHS 
Salem, Mass. 
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Friday, December 10, 1915. 
