This Delivery Service Of Ours 
Getting these fine plants of ours ready 
for market is only part of the job.}.. 
Putting them in your hands in perfect} 
condition has become another one of, 
our accomplishments, of which we are} 
proud. 
Heaven forbid that we should leave) 
the impression that we are casting) 
reflections upon our good competitors, 
but most of them tell you on the front, 
pages of their catalogs ;-‘‘Our responsi-' 
bility ceases when delivery is made to! 
carrier’’. 
Our magnanimous and noble heart just: 
will not permit us to assume such an. 
unco-operative attitude. Instead, we 
have instituted a trucking service that 
is turning out to be our pride and joy., 
These trucks bring your plants right: 
to your door. You have no delayed or! 
lost shipment risks. 
Maybe we shouldn’t try to appear to be so sanctimonious, so 
let us tell the whole truth. Plants in bands and pots are darned 
hard to pack for shipment. It takes really good packers, and 
some expensive packages. We wouldn’t dare charge for time and 
materials required to pack our plants for Express or Motor 
Freight. Then, there’d be the transportation to pay _ too. 
Together, the packing and transportation would come to almost 
as much as the plants in almost every case, and sometimes 
would amount to more. And brother, would that cause 
consternation in some quarters ! 
So, quoting an old Chinese friend of ours “If you know you’re 
going to get it, and there’s nothing you can do about it, you 
might as well enjoy it.’—we decided to make our truck service 
not just ‘‘good”’ but “‘best’”’. In explanation for our initial lack 
of enthusiasm for this truck program, let us say that we didn’t 
think that it was a part of the nursery business. We have since 
learned that our trucking service is wonderful for business. 
10 
“The ‘‘Insides” of One of The Big Ones” 
‘Maybe it would have looked more 
‘impressive if we had gotten all of our 
,trucks together before taking the above 
‘photos, but too many were out on the 
ijob. We have three of the big fellows 
shown on the left above, and scads of 
the little boys. The big jobs handle 
{270 flats each, and do duty to the 
ibigger buyers. The little ones haul 104 
flats, and they do the hard werk. In 
‘and out Hke a batch of beavers, they 
certainly haul an impressive lot of 
‘merchandise away from this joint. 
Then, every few days we make a milch- 
-'ecow run with a big one. Load a couple 
of little fellows for long hauls ;-have 
a big one with a lot of small orders 
‘follow, and drop a few of the best 
‘orders, and then he parks;-then the 
zouple of little guys come along and 
unload him. Works good to get the 
‘stock away quickly and efficiently. 
It is not our wish to make any profit on the trucking. In fact, 
as we have learned more about it, we have become more efficient 
in planning loads, routing, and all other phases of the program. 
As a result the costs have gone down. And this year, we are 
making some new breaks and discounts in trucking charges. 
Delivery charges on 104 flats or more will carry a 33-1/3% 
discount as compared to 25% in former seasons, and 270 flats 
(13,500 in 2” bands) will be at 50% discount as compared to 
former 33-1/3%. The discounts are from old Express scale 11, 
which was our original basis for delivery charge. 
To put the whole mess in one sentence let us say that we 
deliver for 35% to 50% less than present day, second class 
Express rates, and the plants are left in the flats or pots in 
which they were grown. You benefit by these lower costs. 
Like the bird on the radio who tells you how much you save by 
buying larger quantities of his stuff, let us say that the more 
you order, the more you save on transportation. 
11 
