Attitudinal effects of advertising :
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Title

Attitudinal effects of advertising : a cognitive-response model /

Related Titles

Series: Faculty working papers ; no. 45.

By



Genre

Book

Publication info

[Urbana, Ill.]College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,Apr. 14, 1972.

Subjects

Advertising , Attitude (Psychology) , Consumers

DOI

http://dx.doi.org/10.5962/bhl.title.50668

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Title

Attitudinal effects of advertising : a cognitive-response model /

Related Titles

Series: Faculty working papers ; no. 45.

By

Wright, Peter L.
University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.

Genre

Book

Publication info

[Urbana, Ill.]College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,Apr. 14, 1972.

Subjects

Advertising , Attitude (Psychology) , Consumers

Language

English

Identifiers:

OCLC: 701687598

DOI

http://dx.doi.org/10.5962/bhl.title.50668

Find in a local library

Download MODS

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Download BibTeX citations

@book{bhl107277,
title = {Attitudinal effects of advertising : a cognitive-response model / },
volume = {BEBR No. 45},
url = {http://www.biodiversitylibrary.org/item/107277},
note = {http://www.biodiversitylibrary.org/bibliography/50668},
publisher = {[Urbana, Ill.]College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,},
author = {Wright, Peter L. and University of Illinois at Urbana-Champaign.},
year = {},
pages = {100},
keywords = {Advertising|Attitude (Psychology)|Consumers|},
}

Download EndNote citations

%0 Book
%A Wright, Peter L.
%A University of Illinois at Urbana-Champaign.
%D 1972
%T Attitudinal effects of advertising : a cognitive-response model /
%C [Urbana, Ill.]
%I College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
%V BEBR No. 45
%! Attitudinal effects of advertising :
%K Advertising
%K Attitude (Psychology)
%K Consumers
%G English
%U http://www.biodiversitylibrary.org/item/107277
%R 10.5962/bhl.title.50668