An analogy is made between the Persian Gulf War and its effective, high tech weaponry and future vector control program planning. Ever increasing population pressures and environmental concerns are seen as factors driving ever more selective control strategies. Developing positive public mosquito control perceptions will be a result of greater commitment to public education. Participative management and program ownership by staff in a "bottom up" environment is encouraged. The role of host attractant development is discussed as an example of proactive involvement by members.
