Biological invasions are inextricably linked to how people collect, move, interact with and perceive non-native species. However, invasion frameworks generally do not consider reciprocal interactions between non-native species and people. Non-native species can shape human actions via beneficial or detrimental ecological and socioeconomic effects and people, in turn, shape invasions through their movements, behaviour and how they respond to the collection, transport, introduction and spread of non-natives. The feedbacks that stem from this ‘coupled human and natural system’ (CHANS) could therefore play a key role in mitigating (i.e. negative feedback loops) or exacerbating (i.e. positive feedback loops) ongoing and future invasions. We posit that the invasion process could be subdivided into three CHANS that span from the source region from which non-natives originate to the recipient region in which they establish and spread. We also provide specific examples of feedback loops that occur within each CHANS that have either reduced or facilitated new introductions and spread of established non-native species. In so doing, we add to exisiting invasion frameworks to generate new hypotheses about human-based drivers of biological invasions and further efforts to determine how ecological outcomes feed back into human actions.